Dental SEO Case Study: Dr. Sara Bukhari (Kids Klub Pediatric Dentistry, Phoenix, Arizona)

Dr. Bukhari hired First.Dentist to increase the visibility of her dental practice’s website in local search engine rankings for the sole purpose of obtaining more patients and increasing authority online.

The focus of First.Dentist is on local SEO. Local SEO is different than regular SEO for brand or product search results. There are different SEO techniques used to rank in local search that many SEO companies do not understand. For local services, it’s essential to rank in the Local Maps results with an excellent review score.

Kids Klub Case Breakdown

  1. Analyzed the major areas of potential growth then applied metrics to desired search engines such as Google, Mobile, Maps, Yahoo, and Bing.
  2. Conducted strategic keyword research. We implemented findings to increase rankings. The end result was to grow business visibility online.
  3. Created a strategy to increase client engagement by asking for online reviews. This builds trustworthiness and review ratings.
  4. Reviewed client’s website to ensure titles, headings, content, and keywords were properly optimized.


  1. Kids Klub Dentistry’s organic traffic has increased by 17 % over the last year due to it’s visibility on search engines.
  2. In just one year, First.Dentist has increased Kids Klub Dentistry online rankings by +84 positions.
  3. 60 % of all keywords rank in the top position including “phoenix pediatric dentist”, “kids dentist phoenix”, “pediatric dentist near me”, “pediatric dentistry”, and more.
  4. We have helped grow their client engagement with 39 reviews as of February 2018.