Healthcare Marketer Kristie Nation

CEO at My Dental CMO

Kristie Nation is the founder and CEO of myDentalCMO, a marketing consulting firm that provides strategic marketing “treatment plans” exclusively for dental practices. The firm was founded with a mission to prevent dentists from wasting countless dollars marketing their practices ineffectively.

Healthcare Digital Marketing Articles by Kristie Nation

Can you use social media to increase dental patients' lifetime values?

Can you use social media to increase dental patients' lifetime values?

Tuesday, December 5, 2017 - 12:06 by Kristie Nation

From a dental marketing perspective, dental practices need to achieve two goals: patient acquisition and patient retention. Social media can help with both goals but only if it’s properly set up and managed with recognizable goals and a plan for measuring returns. Each dental patient has a potential lifetime value to the practice. This figure is the average annual value of the patient (i.e., the annual revenue generated from the patient’s care) multiplied by the number of years the patient can be expected to stay with your practice. If your practice has a referral program, you can also factor in the potential revenue from any referrals.

Dental SMM